Launch offer · Join the list for 20% off your first order + free shipping
Premium hemorrhoid care, made for women

The most common thing no one talks about.

One in two women will experience hemorrhoids by age 50, most often during pregnancy and postpartum. Tushlab is clinically dosed relief designed for your body, made to live on your shelf, not hidden behind the mirror.

How it works
OTC monograph actives Drug-free options for pregnancy Fragrance-free Discreet shipping
tushlab soothe COOLING RELIEF CREAM 4% lidocaine · witch hazel 50 mL / 1.7 FL OZ
★★★★★"Finally, relief without the shame aisle."
Works in minutes4% lidocaine, max OTC strength
1 in 2

women experience hemorrhoids by age 50

40%

of pregnant women are affected, most in the third trimester and postpartum

0

legacy brands built their care around pregnancy and postpartum. Tushlab is.

Prevalence figures based on published estimates from the National Institute of Diabetes and Digestive and Kidney Diseases and peer-reviewed obstetric literature.

Why Tushlab

Drugstore creams weren't made for you.

Legacy brands were formulated decades ago for a generic body. We started from scratch with women's physiology, women's triggers, and women's standards.

Formulated for women

Pregnancy and postpartum are the biggest hemorrhoid triggers women face. Our system includes drug-free options and clear guidance for every life stage.

Clinically dosed actives

Maximum OTC strength lidocaine, pharmacist-grade witch hazel, and soothing botanicals. No filler percentages, no mystery fragrance, no dyes.

Zero shame, total privacy

Beautiful, unbranded outer packaging. A product you can leave on the counter. Care that treats a normal condition like a normal condition.

The Trio · 3-step system

Relief, in three acts.

Each step works alone. Together, they treat pain today and support healing over the weeks that follow.

tushlab soothe COOLING RELIEF CREAM
Step 01 · Treat

Soothe

A fast-absorbing cooling cream with 4% lidocaine, the maximum OTC strength, plus witch hazel and aloe. Numbs pain and calms burning in minutes.

4% lidocaineWitch hazelAloe
tushlab cleanse WITCH HAZEL CLOTHS 60 biodegradable wipes
Step 02 · Cleanse

Cleanse

pH-balanced witch hazel cloths that clean and cool without the sting of dry paper. Drug-free, so they are gentle enough for daily use at any life stage.

pH-balancedDrug-freeBiodegradable
tushlab restore HERBAL SITZ SOAK epsom · calendula · chamomile
Step 03 · Restore

Restore

A warm-water sitz soak with epsom salt, calendula, and chamomile. Ten minutes a day increases circulation and supports the healing process.

Epsom saltCalendulaDrug-free

Get all three as The Trio and save 24% versus buying separately.

How it works

Better in minutes. Healing in weeks.

01

Immediate relief

Soothe's 4% lidocaine begins numbing pain and itching within minutes of application, while witch hazel calms swelling and irritation.

02

Gentle daily care

Cleanse replaces harsh, dry paper with cooling pH-balanced cloths, protecting irritated skin every single day while it recovers.

03

Support recovery

A daily ten-minute Restore soak, the same protocol recommended in postpartum wards, boosts blood flow so tissue can actually heal.

Inside the formulas

Nothing to hide. Literally.

Every active at a clinically meaningful dose. Every ingredient listed. Nothing you would not want near the most sensitive skin on your body.

Lidocaine 4%Active · Soothe
Maximum OTC-strength topical anesthetic for fast pain and itch relief
Witch hazelSoothe + Cleanse
Pharmacist-grade astringent that reduces swelling and irritation
Aloe veraSoothe + Cleanse
Cools and hydrates delicate, inflamed skin
Epsom saltRestore
The core of the classic sitz soak protocol used in postpartum care
Calendula + chamomileRestore
Botanicals traditionally used to calm and comfort healing skin

Never in a Tushlab formula

  • Synthetic fragrance
  • Dyes and colorants
  • Parabens and phthalates
  • Alcohol that stings broken skin
  • Shame-aisle packaging
The honest comparison

Tushlab vs. the drugstore aisle

tushlabLegacy creams
Maximum OTC-strength actives
Designed around women's triggers
Complete 3-step system, not just a tube
Fragrance-free, dye-free, paraben-free
Packaging you can leave on the shelf
Discreet, unbranded shipping
60-day money-back guarantee
Who we're building for

Women are done whispering.

★★★★★
"Eight months pregnant and finally sleeping through the night again. The Soothe cream works embarrassingly fast. Nothing embarrassing about it anymore."
MayaThird trimester
★★★★★
"Nobody warns you about postpartum recovery. The sitz soak became the ten minutes a day I actually looked forward to. This brand gets it."
DaniellePostpartum
★★★★★
"I lift heavy four times a week and I refuse to buy the crinkly blue box at the pharmacy ever again. It sits next to my skincare now. As it should."
PriyaLifts heavy, sits comfortably

Illustrative reviews reflecting the experiences Tushlab is designed for, shown while we are pre-launch. Verified customer reviews will replace these after launch. Individual results vary.

Get started

Your shelf called. It's ready.

tushlab restore tushlab cleanse tushlab soothe
The Trio · Complete system

Soothe + Cleanse + Restore

Everything you need for immediate relief and 4 to 6 weeks of recovery support.

Free shipping Discreet box 60-day guarantee
60day guarantee

The Sit-Well Guarantee

Use the full Trio for up to 60 days. If you are not genuinely more comfortable, write to us and we will refund every cent. No return shipment, no interrogation, no fine print gymnastics.

Questions, answered

Ask us anything.

Cleanse and Restore are drug-free and generally considered pregnancy-friendly. Soothe contains lidocaine, an OTC active; as with any medicated product during pregnancy or while breastfeeding, check with your OB-GYN or midwife before use. Every box includes plain-language guidance for each life stage.

Soothe's 4% lidocaine typically begins numbing pain and itching within minutes. Swelling and healing take longer: most flare-ups meaningfully improve within days to a few weeks of consistent care. If symptoms persist beyond 7 days or worsen, see a healthcare professional.

Same maximum OTC-strength actives, completely different philosophy. Tushlab is a full 3-step system designed around women's most common triggers, with fragrance-free and dye-free formulas, drug-free options for pregnancy, packaging you will not hide, and a 60-day guarantee.

Completely. Your order arrives in a plain, elegant outer box with no product names visible. The sender appears as "TL Fulfillment" on the label and on your bank statement if you prefer.

See a healthcare professional if you notice bleeding, severe pain, symptoms that persist beyond 7 days of self-care, or if this is your first episode and you are unsure of the cause. Tushlab treats symptoms of a common condition; it does not replace medical diagnosis.

Yes. Skip a month, change your delivery date, or cancel in two clicks from your account page or by replying to any order email. No phone calls, no retention scripts.

Be first in line

Care for the part of you no one talks about.

Free shipping. Discreet box. 60 days to change your mind.